Prepared for Topsort Fall Update / pitch&co
Topsort Fall Update, September 29 to October 1, Boston. A launch, a conference, and three days with the most important voices in your ecosystem in one room. Your brief says it best: content that lives well beyond the event itself. Three ways to get there.
One product launch engagement, end to end · Fountain
→One engagement, one client: the teaser that built the room, the launch event itself, and the hype film that carried it after. The exact shape of Fall Update. Six of the fifteen films on this page are Fountain’s. Launch clients come back.
We get the product, we get the market, and we know how to tell the story so it earns attention and builds trust. You are about to name a category on stage. Our job is making Topsort look like the company that gets to.
Three days, three registers: Connect at the Harvard Museum of Natural History, Define at Topsort HQ for the announcements, Build for the hands-on close. That investment is already made. Our job is what it returns: a story system built to bring back three times what the event costs, establish Topsort as the leader of the category it is naming, and build the bridge to the next milestone, whether that is a round, a new market, or Fall Update 2027.
→The event is not the deliverable. The event is the shoot. The 3× is a design target, not a promise: it is what the options below are built to hit. And everything not captured in those three days is gone.
Each option is a complete engagement, and each contains the one below it. They build left to right: the launch films, the event captured, or the full brief.
The Launch
$30,000The three films the launch needs, made properly. No event coverage.
Founders filmed on site the day before doors open, in a controlled setup rather than grabbed between sessions. The teaser runs two to three weeks out; the hype video captures against the shipped build.
The Event
$60,000The launch films, plus the three days captured properly. The feed moves while it happens.
Two films with two jobs: the event film is the beginning-of-a-chapter piece your brief asks for; the 90-second recap does the news job the morning after. The talks come back as a cut library instead of raw uploads. And unlike the launch films, nothing in this tier can be reshot later: the event happens once.
The Campaign
$125,000Your brief, delivered in full. A quarter of content from three days of capture.
All five ideas from your brief. The street series makes the category read as a movement rather than a claim; the customer films are built on what customers are building, not testimonial scripts; Inside the Build keeps working as product marketing long after the event. The library releases week by week through Q4, so the feed never goes quiet between the event and the end of the year. Starts with the narrative session with KK, ends with the campaign workspace handed over.
At a glance
| The Launch | The Event · recommended | The Campaign | |
|---|---|---|---|
| Launch teaser + launch film + product hype video | ✓ | ✓ | ✓ |
| Crew across all three days | — | ✓ | ✓ |
| Event film + stills from the footage | — | ✓ | ✓ |
| 90-second recap + keynote capture | — | ✓ | ✓ |
| "What Comes Next" street series | — | — | ✓ |
| Customer story films + sales cuts | — | — | ✓ |
| Inside the Build product films | — | — | ✓ |
| Narrative session + event title system + workspace | — | — | ✓ |
| Vertical cutdowns | 6 | 16 | 24 |
| Finished assets | 9 | ~28 + stills | ~50 + stills |
| Price | $30,000 | $60,000 | $125,000 |
→Every number is a finished, delivered, color-graded asset. Not raw footage, not a rough cut, not an upload of a talk.
The work these options are priced against
The per-asset math is real, but it is the smallest of three layers. An asset is worth its market price. A campaign is worth more than its assets, because every piece feeds the same story. And the story is the layer that compounds: the narrative that carries Q4, feeds every sales conversation after the event, and opens the next milestone. Production companies price the first layer. These options are priced against all three.
The entire ladder is priced under the first-year value of a single deal it helps close. Nobody has to believe video generates pipeline. Across a long sales cycle with multiple deals in flight, this content only has to tip one.
The second computation is replacement cost. Here is The Campaign, bought as separate projects at typical market rates:
| Bought separately | Market range |
|---|---|
| Launch film, standalone, from an established studio | $50,000 – $100,000 |
| Three-day event coverage + event film | $25,000 – $50,000 |
| 3 customer story films + sales cuts, shot separately | $45,000 – $75,000 |
| 3 product films: the hype video + Inside the Build | $25,000 – $45,000 |
| Street series, 30+ verticals, stills set | $30,000 – $50,000 |
| Narrative development, title system, campaign workspace | $15,000 – $30,000 |
| Total, as separate projects | $190,000 – $350,000 |
| The Campaign, as one system | $125,000 |
→Honest units: the ranges are what established studios and agencies quote for comparable B2B work bought as one-off projects. Market observations, not competitor quotes. And the gap is not a discount: it is what one crew, one story and three days with everyone in one building make possible. Fifty assets telling fifty stories is a content dump. Fifty assets telling one story is a campaign.
As requested, separately from the event. The event produces a library. These keep it fed once it starts working.
| Tier | What it is | Per month |
|---|---|---|
| The Standard | Sharp product and demo videos, week after week. Hype cuts and how-it-works explainers. | $10,000 |
| The Machine | The above plus customer stories, event content, and quick-turn requests when sales needs something. | $15,000 |
| Category Brand | Full embedded creative team. Strategy, creative and distribution, owning the narrative across every surface. | $22,000 |
→Three month minimum, scale up or down after that. Most companies start at The Standard after a launch and move up when the pipeline justifies it.
Six weeks is tight, and it works because we carry the whole chain: concept, scriptwriting, storyboarding, filming, post-production, and the content system that holds it together. We build with your team, not on top of it. Topsort makes decisions; everything else arrives finished. The earlier the narrative direction is locked, the more we can build.
Concept, scripts, storyboards, filming, post, the release system: all of it is ours to carry. What we need from Topsort is direction and access, not production time. Your team's total time cost across six weeks is roughly six hours, and most of it is one session each.
| Ask | Who | Time | When |
|---|---|---|---|
| One narrative session: the event story and direction. Everything is built on it. | KK | 45 min | Wk 1 |
| Founder session on setup day, held on the rehearsal-day schedule. | Regina + Michael | 90 min | Sep 28 |
| One customer and speaker list: who can be filmed and named. We handle releases from there. | CS / Events | 1 email | Wk 2 |
| Product footage rights: screen capture and demo access. | Product | 1 approval | Wk 2 |
| Venue and run-of-show access, so capture is built into the event rather than around it. | Events | 1 intro | Wk 2 |
| Weekly check-in while we produce. | Holly or KK | 15 min | Weekly |
→Customer on-camera clearances are the only real schedule risk, and it is a legal-calendar risk rather than a production one. Opening that conversation in week one is the single highest-value thing Topsort can do to protect the scope.
Whatever gets captured in those three days keeps working through Q4, feeds every conversation after it, and becomes how Fall Update 2027 gets sold. Whatever does not get captured is not recoverable at any price.
How to start
| Say yes by Aug 26 | A week with this page is plenty. A yes by the 26th still lands the narrative session inside week one and keeps the full six-week runway. If it slips past that, the plan compresses but holds. What cannot move is the event. |
| Terms | Half to book the dates and crew, half on final delivery. Monthly packages bill monthly, three-month minimum. |
| The first 48 hours | Narrative session on the calendar, treatment started, crew and dates held. You will see creative before the first week is out. |
A note on how we like to work: in partnerships. The best films on this page come from clients we grew with, campaign after campaign. We think The Event is where Fall Update makes its biggest impact, and it is what we would pick. But if the right first step is The Launch, or a monthly video package while we earn the bigger swing, that works too. Start where it makes sense. The partnership is the point.
Happy to walk through any of this, or reshape it after the narrative session with KK.